Behind The Scenes
Three Days on the Coast
Photo: Ivan Kazlouskij / Unsplash
Notes from the Salt & Linen shoot — fog that would not lift, a borrowed pickup truck, and why the best frame came on the last morning.
We lost the first day entirely to fog.
Not atmospheric fog — the flat grey kind that removes every shadow and makes linen look like paper. Tomas shot two rolls out of stubbornness and we all knew none of it would survive the edit.
Waiting is the job
There is a version of this work that looks like standing in beautiful places wearing beautiful things. The real version is a lot of sitting in a borrowed pickup truck, drinking bad coffee, watching a marine layer refuse to move.
Nobody tells you that patience is a professional skill. It is the one I have improved at most.
The last morning
It broke at 6:40am on the third day. Everything we actually used was shot in ninety minutes — the light came in low and hard off the water and suddenly the clothes made sense.
Two days of nothing bought us ninety minutes of everything. That is a normal ratio and it took me years to stop panicking about it.
The frame that ran as the campaign lead was the second-to-last one on the card.
- campaign
- travel
- behind the scenes